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MARC PRENSKY - 10 SEPT 2007
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Workshop Description
Mapping Business CommunicationsTM teaches participants to apply the power of the Information Mapping® method to develop concise, easy to read, persuasive business communications that convey key information clearly, and get the intended results.
 

Objectives

After completing the program, participants will learn to:
  • identify the purpose of each communication
  • define the specific action required from the reader
  • customise the message for different audiences to achieve greater results
  • organise communications to make information quick and easy to find, and
  • present information in the way that best suits the target audience.

Benefits

Mapping Business CommunicationsTM will help participants:
  • generate the results they expect from their communications
  • save time writing better, more effective memos and reports
  • improve customer and vendor relations, and
  • advance their career by improving their communication skills.

What you will take away

You will receive:
  • Reference Manual - a comprehensive document containing the theory, approach and examples you can use to apply Information Mapping® methodology to your business communications
  • Companion Handbook - containing suggestions and samples for selecting appropriate content for various business communications
  • Quick Reference Card - summarises the key point of the workshop, and will prove invaluable back on the job
  • Information Mapping Formatting Solutions® for MS Word including templates for the 25 most commonly used types of business communications

Who Should Attend

Executives of all levels who need a proven communications methodology for effective documents will benefit.

Duration
Mapping Business CommunicationsTM workshops are 2 days, and hours are 9:00am - 5:00pm.

Price
Mapping Business CommunicationsTM public workshops cost S$1,200 per pax (subject to GST).

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For More Information
For more information about Mapping Business CommunicationsTM, please email us at contact@icus.net

 
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Our Participants :

 
APL(NOL Group)
BASF (SEA)
B.B.S Access Pte Ltd
Central Narcotics Bureau
Central Provident Fund
CPG Corporation
DBS Bank
Haw Par Group
HSBC Bank
International Enterprise Singapore (IE)
Leica
National Trade Union Congress (NTUC)
National Library Board
Network for Electronic Transfers Pte Ltd (Nets)
Reuters Asia
Singapore Airlines
Standard Chartered Bank
Sun Alliance & London Insurance
Universitas 21 Global